Dutchess Tourism Hosts Free Seminars This Spring

Dutchess Tourism, Inc. (DTI) will host four Lunch & Learn Seminars on Wednesdays from 12:00 - 1:30 p.m., March 11, 18, and 25. These free seminars are geared toward tourism-related businesses but are open to all. Participants are encouraged to bring their lunches to eat while they listen to the presentations. There will also be time for networking with other participants and the speakers.

Wednesday, March 11: Photography and Brand Storytelling

Le Chambord at Curry Estates in Hopewell Junction will host Madeline Krause of Downstate Photo. Krause, who was one of Dutchess Tourism’s Featured Photographers, will share her expertise in photography along with user and brand experience knowledge to help businesses boost their websites and social media content. Key mobile phone photography basics will also be covered.

Wednesday, March 18: The Destination Accessible Experience

Within the past two years, 26 million Americans with disabilities took 73 million trips for business and pleasure, spent $17.3 billion while traveling, and contributed to $34.6 billion in total economic impact. Dutchess Tourism

Consumer Services & Special Events Manager Susanne O’Neil, B.A., MSW, will moderate a panel discussion with Q&A to provide a brief overview on Accessible Tourism and how this market is steadily on the rise. Hear testimonials from families on traveling with a person with either a physical, cognitive or developmental disability. They’ll share first-hand experiences of what they looked for prior to travel, lodging accommodations, transportation needs and how good customer service is key for repeat business. Local attractions will also share strategies for providing excellent service. This seminar will take place at the Henry

A. Wallace Center at the FDR Presidential Library & Museum Franklin in Hyde Park.

Wednesday, March 25: Punch Above Your Weight - Maximizing Your Attraction’s Marketing Budget

The final seminar in the series will take place at CO. in Rhinebeck. Thomas Mooney, CEO & executive creative director of FourthIdea will help businesses learn how to create a heavyweight marketing campaign with an undersized budget. This seminar covers four techniques that will give any attraction the marketing punch needed to deliver a knockout when fighting for visitation or additional business. Whether it’s media, branding or creative—everything must be driven by a strong brand strategy. This session will remind marketers of the fundamentals and introduce non-marketing businesspeople to key marketing principles needed to build sales.

To learn more about DTI’s Lunch & Learn series, visit DutchessTourism.com/tourism-business-events. Registration is required at http://bit.ly/2020LunchLearn. Those interested do not have to attend all four presentations in order to participate.